Raise a nations recycling
rate, even higher.

Services

Art direction
Brand design
Campaign Design
Digital Design

Sector

NGO
Environmental

Team

Commissioned by Radley Yeldar

Client

Recycle for Wales
WRAP

Brief

Wales is already 3rd best in the world at recycling — but they want to be first.

We designed a dual language system that would work in Welsh & English across multiple formats. Focussed around everyday recyclable items & everyday people from our target audience. Using the strong national colours in Wales and avoiding “recycling=green” we created a bold and engaging campaign.

The idea behind the campaign was to harness the strong national pride in Wales, combined with psychological nudges (social norms) to increase the general recycling rate across the country.

Partner brands sign-ups
On track to exceed targets

Local council involvement
On track to meet targets

Social media reach & engagement
On track to exceed targets