Art direction Brand design Campaign Design Digital Design
Commissioned by Radley Yeldar
Recycle for Wales WRAP
Wales is already 3rd best in the world at recycling — but they want to be first.
We designed a dual language system that would work in Welsh & English across multiple formats. Focussed around everyday recyclable items & everyday people from our target audience. Using the strong national colours in Wales and avoiding “recycling=green” we created a bold and engaging campaign.
The idea behind the campaign was to harness the strong national pride in Wales, combined with psychological nudges (social norms) to increase the general recycling rate across the country.
Partner brands sign-ups On track to exceed targets
Local council involvement On track to meet targets
Social media reach & engagement On track to exceed targets