Launching a business coalition to combat plastic waste

Services

Event Design
Digital Design
Communications

Sector

NGO
Environmental

Team

Completed at Radley Yeldar

Client

WRAP
Ellen McArthur Foundation

Brief

We had to appeal to both sides of the issue, those who don’t want to use plastic and those who need to use it.
We created a straightforward and bold look for a high-pressure, high-profile event to connect businesses, NGOs and people together.

We created everything for the event, a communication toolkit, website and other assets on a limited budget and tight timeline.

Featured across the BBC, CNN and The Guardian, the event outperformed targets by 200%.