Launching a business coalition to combat plastic waste
Services
Event Design
Digital Design
Communications
Sector
NGO
Environmental
Team
Completed at Radley Yeldar
Client
WRAP
Ellen McArthur Foundation
Brief
We had to appeal to both sides of the issue, those who don’t want to use plastic and those who need to use it.
We created a straightforward and bold look for a high-pressure, high-profile event to connect businesses, NGOs and people together.
We created everything for the event, a communication toolkit, website and other assets on a limited budget and tight timeline.
Featured across the BBC, CNN and The Guardian, the event outperformed targets by 200%.
