Building a brand for a specialist bicycle builder.

Services

Design Strategy
Brand Identity
Digital Design
Webflow development

Sector

Fitness & Sport

Team

Photography by Adam Gasson

Client

Sturdy Cycles

Brief

The handmade/custom bicycle industry is going through a surge in interest at the moment. The Sturdy Cycles brand & website was lagging behind—in needed a refresh.

View the site →

A simple and strong logo with unique head badge

Creating a flexible design system means that everything from the bikes to the website, feel connected & part of the same brand.

I designed and developed the site (in Webflow) to bring the refreshed brand & bikes to life.

5x
Bicycle orders have gone up 5 times
since the website launched  

~400%
the website has outperformed
the old one by over 400%
(average number of visitors)

1/2
Page load time was halved